I know I’ve talked about web site promotion before but I have many new customers since then and a few more ideas.  I hope you find this information helpful in marketing your web site offline.   

Write an Article - Go to the site www.prweb.com  and sign up today. Write a press release about whatever your business is doing.  I write a press release every time I send a new web site live.  It’s good for my company and gets my new customers off to a good start. I’ve written several articles about the internet and web site design and it amazes me of the response I get from people asking follow up questions.   

Volunteer to Speak – This one always makes me nervous but if you are talking about something you know about, it certainly makes it easy.  Contact your local chamber of commerce as well as other community clubs, like the Rotary or Optimist Clubs, and volunteer to speak about your business or other topic.  Everyone has a story! Create a short one- or two-page proposal that includes four or five titles and summaries of speeches you can present. Include a short, professional biography as well as detailed contact information. 

Teach a Class - Offer a free or fee class through your local community education program such as the library or park district. If your class is accepted, it will be published in the course catalog, usually with a short biography, which is then distributed throughout the community. In some cases, this can translate to being publicized to tens of thousands of households – a great way to get your name out there plus you may meet some potential clients. 

Trade Shows - Go to the internet and find out if there are trade shows pertaining to your business.  You will be surprised on what goes on out there.  There is virtually a trade show for everything from medical products to weddings.  Check out the Trade Show News Network at http://www.tsnn.com  to get you started.   Plan a little working vacation and attend the shows.   

Again - Tammy’s Shameless Self Promotion

I self-promote, shamelessly.  I leave my business card on every bulletin board I come across.  I create flyers for local events as well as lonely bulletin boards. I direct-mail postcards by the dozen. I buy thousands of bright pens with my business name on them and leave them every where I go: the post office, grocery store, doctor’s office, and my kids even pass them out at school.  They are inexpensive and put my business name in people’s hands.  Overall, my postcards are my best marketing tool. I buy them from www.purepostcards.com  and get 5,000 every order.  (mention my name if you order) I mail them during downtime, which normally doesn’t last long. Out of every 100 I send out, I get approximately 2-3 new customers. 

I hope this information is helpful to everyone.  Don’t be afraid to let people know who you are and what you are doing.